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Apple's Positioning and Differentiation : Apples DNA
In this blog post, we will explore the positioning and differentiation of the iconic Apple Brand. Kotler and Armstrong (2018) articulate...

Montseng Ntabejane
Jan 74 min read
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Brand Identity : Verbal and Visual language of Nike
This blog discusses the visual and verbal language of Nike and further explores how it positioned itself in the market. Let's get...

Montseng Ntabejane
Jan 64 min read
31 views
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Integrated marketing communications and brand orientation
Do it the NETFLIX WAY (NETFLIX is a joke campagin, used billboards and digital media to entertain its consumers) Have you ever wondered...

Montseng Ntabejane
Jan 55 min read
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SEO YOUR FUTURE AND PRESENT TRAILBLAZER
BRANDS KNOW THIS WELL, SEO IS THEIR BEST FRIEND IF NOT THEIR PARTNER GET NOTICED on search engines... Search Engine Optimization , or...

Montseng Ntabejane
Aug 16, 20243 min read
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Unveiling Brand Essence: A Deep Dive into Dove's Marketing Strategy - An academic blog.
Ever wondered how DOVE did it ? Well, lets take a deep dive into its brand . Kotler and Armstrong (2018) articulate that brands must be...

Montseng Ntabejane
Aug 12, 20244 min read
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The ultimate pitch to grow Maluti Mountain Brewery
The brand that must grow and revolutionise the beer industry - Maluti Premium Lager Image on left is current look of beer, 2nd image - I...

Montseng Ntabejane
Aug 14, 20234 min read
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Brand Portfolio effectiveness and Brand Reputation – Unilever
The forward moving corporation Abraham Maslow states, "You will either step forward into growth or you will step back into safety."...

Montseng Ntabejane
Aug 8, 20234 min read
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Exploring Airlinks' brand contact and internal marketing
AIRLINK - Southern Africa's Punctual Airline (Airlink, 2023) Its brand tagline - Freedom of the african sky Marty Neumeier states, "A...

Montseng Ntabejane
Jul 24, 20234 min read
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